Injectables for men are becoming more and more popular with our male clientele growing by the day. After their recent masculinisation training, we asked our Medical Team Leader, Queza, and Cosmetic Nurse Beck to explain the term in more detail…
What is masculinisation in relation to cosmetic injectables?
BECK – Masculinisation refers to the use of these cosmetic injectables to enhance or modify certain facial features to create a more masculine appearance. While traditionally associated with feminization, cosmetic treatments have gained popularity among men seeking to achieve a more defined and chiseled look.
QUEZA: A Male Beauty founder, Fenton Jagdeo, was quoted in The Future of Aesthetics report saying, “There’s no one way to be you, no one way to be masculine.”
Alongside men seeking to achieve that defined and chiseled look, there is also a growing following of the softer, fresh-faced male aesthetic. The former aesthetic is more associated with the western males, and the latter being more evident with the middle eastern and Asian men. We have been seeing an increase in male clients coming through our clinics. Have their self-care goals extended beyond working out at the gym and wanting softer, more youthful skin to match the fit body? Do they want to look less angry and look more chiseled to have an appearance appropriate for the boardroom? Do they want to look younger and more attractive because they are on the lookout for a new partner? Regardless of what drives them to see us, we listen deeply to what our male clients feel they need to be more confident and propose treatments that help them achieve their aesthetic goals.
Which treatments are best to achieve which outcomes?
BECK – Anti-wrinkle injections can be strategically placed to soften or reduce the appearance of feminine features. For example, it can be used to minimise the appearance of fine lines and wrinkles, such as crow’s feet or forehead lines. By reducing these signs of aging, the overall appearance of the face may become more youthful and masculine. Fillers, on the other hand, are a gel-like substance that can be used to add volume and shape to specific areas of the face. In the context of masculinisation, fillers can be used to augment or define certain facial features typically associated with masculinity such as the jawline or chin.
QUEZA – Bio-remodeler injections like Profhilo or Skin Hydrators like Juvederm Volite are ideal treatments to give that fresher, softer skin look, especially for men that do a lot of work outdoors or enjoy sports that expose them to the elements.
Dermal Fillers can strategically be used in areas of the face that either need rejuvenation or support. For example, in a younger Asian male wanting to follow the aesthetic of the “flower boys” of Japan or the “K-pop” Korean male aesthetic, they may want to have treatment on their cheeks, chin, and lips. Although some may see this as feminine, it is still an unquestionably male look when done well. Men in their 40s or 50s may want to have their chin augmented and jawlines defined, to give them that stronger masculine “power look“.
What were your main takeaways/points or interest from the masculinisation training?
BECK – When it comes to treating men and women with cosmetic injectables, there can be some differences in approach due to the anatomical and aesthetic variations between male and female faces. For example, men typically have more angular and square-shaped faces, while women often have softer and more rounded features. Treatment plans for men may focus on enhancing masculine features, such as a stronger jawline or more prominent chin, while women might prioritise augmenting feminine features like fuller lips or higher cheekbones. Furthermore, aesthetic goals can differ between genders. Women may seek a more youthful and rejuvenated appearance with softer lines and a smoother complexion. Men, on the other hand, often desire a more rugged and defined look, emphasising sharp angles and a stronger facial contour.
QUEZA – We had the pleasure of having several models across different age groups, and four different ethnicity groups during our training session. Going between training rooms that day, it was interesting to note the similarities and differences between what the male models considered attractive.
Nurse Queza and Nurse Beck are available for appointments at our Britomart clinic. Book now!
